Panera Bread Conference Center
875 Bethel Road
Columbus, OH 43214
This workshop is designed to give the basic information and essential planning tools necessary to start and later successfully manage the sales and marketing aspects of your business through-out its life.
SCORE experienced Mentors can provide you with additional help with face-to-face mentoring meetings
You need to develop an overall Marketing strategy that covers key goals and objectives.
Based on this you then develop more specific tactics and plans, to include media, message, promotions, etc.
Do you have the most appropriate sales structure: store, internet, distributors, dedicated sales force, etc?
Join us to learn how to reach your goals!
Our Speaker: John Rhind is a creative, results-driven marketing communications leader with over 35 years of experience. He’s helped dozens of Fortune 500 companies grow their business by building marketing programs that generate measurable results. In this workshop John will teach you how to create marketing plans that not only help customers find you, but also build long-term customer relationships that drive measurable results. John is a Certified Inbound Marketing Professional, has a Bachelor of Science from the Scripps School of Journalism / Public Relations at Ohio University, and is one of our Columbus SCORE volunteer mentors.